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Inbound Marketing |
Deployment of a combined selection of linking, search, online, social and content marketing activities. |
Attracts qualified prospects to your web site and builds SEO value. |
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Search engine optimization |
Craft text content that identifies the content of individual pages to search engines. Cumulatively, identifies your web site topic as well. |
Get found in search organically (without pay per click). Content that is valued by visitors gets picked up faster than irrelevant content. |
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External linking |
Submission of quality links with relevant content to websites, blogs, directories and forums that come back to your web site. |
High quality links builds credibility and accuracy around your website in search results. The most important online marketing activity - closely connected to creating quality content. Poor quality links can destroy your website credibility and damage your reputation. |
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On-page linking |
Link related content within web site. |
Enhances credibility for individual pages. |
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Blogging |
Add timely content to your website. A source of easily shareable content for social media. |
Attract visitors, build thought leadership, share content, attract prospects. |
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Social media engagement |
Online networking, micro publishing and historical activity archiving. |
Build audience and discover opportunities and prospects. |
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Website design or redesign |
Craft or refine user experience to deliver key information. |
Quality design establishes credibility. Quality marketing content engages website visitors. |
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Landing page deployment |
Deliver focused offers to your prospects. |
Obtain legal opt-in, identify website visitors. Provide valued information or spur interaction. |
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Pay-per-click advertising |
Pay to appear next to organic search results on the top pages of search results. |
Be seen in search while you build organic traffic. |
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Email marketing |
Deliver offers, communicate with leads who have opted in to your email communications. |
Prompt immediate response to a valued offer or deliver information to segmented email marketing lists. |
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Marketing event deployment |
A combination of marketing activities, typically including: posting a blog article, promoting it with an email campaign and in social media, developing a valued offer, and delivering it via a targeted landing page(s). |
Creates BUZZ around your company, its website and your important event or offer. Initiates prospect identification. |
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Lead nurturing |
Scheduled email message delivery. |
Automatically nurture prospects throughout sales processes. |
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Analytics & Reporting |
Monitor website visitor traffic, form submission results, traffic-to-lead ratios, lead-to-customer ratios, website quality, SEO quality, etc... |
Refine and prioritize content, offers and activities to maximize results from your online presence. |
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Call to Action Button Creation |
Create actionable website buttons. |
A-B testing, prompt click-throughs, attract attention. |
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Persona development |
Define target audience(s). |
Allows creative to be developed with a focus on marketing content of interest to your audience - improves quality of responses. |
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Envisioning workshop |
Set the overall tone and define marketing messaging, general target markets and guide branding positioning. |
Deliverable is the guiding document that unifies all marketing activities. |
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Communication briefing |
Define marketing messaging, for a specific offer. |
Determines specifics of offer deployment. |
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A/B Testing |
Measurement offer deployment component effectiveness. |
Measures response rates and allows refinement. |