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About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

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In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including: forbes.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com and more.

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KAYAK ONLINE MARKETING BLOG

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Siri Meets KITT, Tweeting with Denny's and Time Management: Making Waves #12

  
  
  
mercedes carplay

Here's what's making waves at KAYAK this week.

From insightful articles that can help you improve your online marketing, to fun videos, news and infographics. No matter what it is, though, we want to make it easier for you to find the really good stuff. Check back each week to learn what's "making waves" for the team at KAYAK.

Doing the Right Thing in the Digital Age

  
  
  
business ethics

An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.

Font Facelifts, Super Saunas and Humming Along : Making Waves #11

  
  
  
Comic Sans Redesign

Here's what's making waves at KAYAK this week.

The biggest online news this week is the critical SSL exploit, Heartbleed. Take care of your online security by changing your passwords. And, in a couple weeks, you might want to change them again. LastPass has a tool that will allow you to test whether a website has reissued its certificates or not. If you test a website and they haven't reissued their certificates, password changes are unfortunately meaningless.

While you are working on your passwords, pay attention to the whole picture. Last week we reminded you to review your website's security from top to bottom.

Am I Giving Away My Secret Sauce for High-ROI Websites?

  
  
  
should we foster borrowing of ideas

When people first learn that I openly share my high-ROI business website strategies – even with peers (read: competitors) – it is often met with a bit of stunned silence. Then they wonder aloud why I would risk giving away my secrets. No doubt they harbour fears that sharing such important knowledge is pretty much a gift to my competition. But is it really?

Social Media Mismanagement and Web Security Details: Making Waves #10

  
  
  
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Lyndsay's Pick of the Week:

Are You Managing a Client's Social Media to Death?

I had a twitter experience this week that reminded me of one of our blog posts. For weeks now, I've had the same five twitter accounts unfollowing, then following me on twitter over and over. Every 5 or 6 days, the same set of accounts would follow me. I knew what was up, and I wasn't impressed.

Did You Miss Some of Our Online Marketing Tips in March?

  
  
  
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Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...

Wearable Computing and Website Security: Making Waves #9

  
  
  
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Here's what's making waves at KAYAK this week.

From insightful articles that can help you improve your online marketing, to fun videos, news and infographics. No matter what it is, though, we want to make it easier for you to find the really good stuff. Check back each week to learn what's "making waves" for the team at KAYAK.

A Social Media Myth Debunked: You Really Don't Have to Use Them All

  
  
  
social media overload

In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.

That has become particularly true with regard to social media marketing (or as we refer to it, social networking), where it has been suggested that companies without a strong social presence are missing out, so it's critical to maintain active profiles on Facebook, Twitter, Google+, LinkedIn, Pinterest, and every other tool out there.

Vanishing Replies, Billionaire Brackets and Negative Reviews: Making Waves #8

  
  
  
Twitter-Interface-Change

Here's what's making waves at KAYAK this week.

From insightful articles that can help you improve your online marketing, to fun videos, news and infographics. No matter what it is, though, we want to make it easier for you to find the really good stuff. Check back each week to learn what's "making waves" for the team at KAYAK.

Noteworthy: Online Marketing Infographics From ContentVerve

  
  
  
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If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.

That's because ContentVerve – a peer leader when it comes to thoughts around online copy and conversions – has posted more than 100 different infographics on the subject.

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Findability: Why Search Engine Optimization is Dying
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Building a Better Business Website
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Kayak Creative is your online marketing game changer.
Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.