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About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

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In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including: forbes.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com and more.

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KAYAK ONLINE MARKETING BLOG

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Font Facelifts, Super Saunas and Humming Along : Making Waves #11

  
  
  
Comic Sans Redesign

Here's what's making waves at KAYAK this week.

The biggest online news this week is the critical SSL exploit, Heartbleed. Take care of your online security by changing your passwords. And, in a couple weeks, you might want to change them again. LastPass has a tool that will allow you to test whether a website has reissued its certificates or not. If you test a website and they haven't reissued their certificates, password changes are unfortunately meaningless.

While you are working on your passwords, pay attention to the whole picture. Last week we reminded you to review your website's security from top to bottom.

Should You Really Disavow Low Quality Links?

  
  
  
sorry google

For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.

Theoretically, disavowing would be as if you had never had any association with low-quality websites at all. Sounds like a good solution, doesn't it? And yet, our advice to you might be to not disavow links at all.

7 Ways to Accidentally De-Value Internal Links

  
  
  
links provide direction

Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.

After all, Google spiders follow links, both between and within websites, to determine what content there is to crawl, and how important or relevant each piece is.

Is Your Website a Fugitive From Google's Search Optimization Laws?

  
  
  
seo shortcuts fugitive

We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.

But is it really so bad to take a shortcut once in awhile? Can't you just cut a few corners to speed things up?

5 Ways to Spot SPAM Link Submissions on Your Blog

  
  
  
spam sucks

With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?

One of the first steps in the fight against spam, of course, is deleting the wrong kinds of comments and submissions from your blog. But, do you ever find yourself worried that you'll accidentally delete a legitimate response by accident?

Revisiting Google's Refined Penguin 2.0 Update

  
  
  
penguin refined

With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing. But, all you have to do is search for recent results for the phrase "Penguin 2.0" and you'll find that lots of people are excitedly talking about it… and still trying to figure out not only what the true effects are, but what they say about the future of Google and search engine optimization.

What often gets lost in that discussion is that the details of the algorithm change were very public – Google made a point of mentioning that the previous "Panda" update was designed to deemphasize sites with a poor user experience, and that "Penguin" was going after those with duplicated or low-quality content and links. In other words, contrary to their normal operating policy of keeping things secret, they wanted the world to know that companies engaged in the wrong kinds of SEO were being found out, rather than rewarded.

7 Great Search Engine Optimization Tips You Might Have Missed

  
  
  
search strategies

Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.

Important to note is that Google and the other search engines treat their algorithms as a work in progress, meaning that it's important to stay up on the latest trends and ideas.

Is Google's "Big Bird" Search Update Coming to Your Neighborhood?

  
  
  
big bird algorythm update

Google is no stranger to surprise announcements and algorithm changes, but this morning’s might be the most unexpected in the company's history.

That's because the so-called "Big Bird" algorithm adjustment could have massive implications for search traffic across the web, beginning in the next few hours.

Does Your Business Website Need a Lot of Pages?

  
  
  
big vs small website

From time to time, we come across debates about whether bigger is actually better when it comes to business websites.

This is a relevant question for business owners and online marketers, since a "bigger" website – that is, one with more pages in the complex site structure – might end up being a bigger investment than a smaller site.

Achieving search success is a little bit like finishing a Marathon

  
  
  
running a marathon seo

Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.

In other words, it's a love-hate relationship. On the one hand, there's the goal, and on the other is the challenge. Here is a quick peek at both sides of the coin:

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Findability: Why Search Engine Optimization is Dying
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Building a Better Business Website
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Kayak Creative is your online marketing game changer.
Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.