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About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

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In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including:,,,, and more.

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18 Marketing and Website Improvement Resources from Mark

18 marketing resouces

Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be.

The Internet Never Forgets: Making Waves #16


It's the nightmare of anyone who does business online: you've messed up. You try to put your mistake behind you, but you're haunted by search results bringing it to the surface.

The 3 Most Common Roadblocks to Content Creation: Making Waves #14

content creation roadblocks

Every marketing effort begins with some form of content. Without it, there's nothing to share, nothing to promote, and nothing to optimize. Despite content's importance, it still seems to be the toughest element to create for many business owners and marketers. Here's the three most common roadblocks I've come across and how to overcome them.

Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag

authorship snippets too

A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft. During the 90-minute workshop, we took a closer look at why rich snippets are so important to search and how content creators can use them to get more from every blog post and article they create.

Font Facelifts, Super Saunas and Humming Along : Making Waves #11

Comic Sans Redesign

Here's what's making waves at KAYAK this week.

The biggest online news this week is the critical SSL exploit, Heartbleed. Take care of your online security by changing your passwords. And, in a couple weeks, you might want to change them again. LastPass has a tool that will allow you to test whether a website has reissued its certificates or not. If you test a website and they haven't reissued their certificates, password changes are unfortunately meaningless.

While you are working on your passwords, pay attention to the whole picture. Last week we reminded you to review your website's security from top to bottom.

Should You Really Disavow Low Quality Links?

sorry google

For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.

Theoretically, disavowing would be as if you had never had any association with low-quality websites at all. Sounds like a good solution, doesn't it? And yet, our advice to you might be to not disavow links at all.

7 Ways to Accidentally De-Value Internal Links

links provide direction

Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.

After all, Google spiders follow links, both between and within websites, to determine what content there is to crawl, and how important or relevant each piece is.

Is Your Website a Fugitive From Google's Search Optimization Laws?

seo shortcuts fugitive

We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.

But is it really so bad to take a shortcut once in awhile? Can't you just cut a few corners to speed things up?

5 Ways to Spot SPAM Link Submissions on Your Blog

spam sucks

With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?

One of the first steps in the fight against spam, of course, is deleting the wrong kinds of comments and submissions from your blog. But, do you ever find yourself worried that you'll accidentally delete a legitimate response by accident?

Revisiting Google's Refined Penguin 2.0 Update

penguin refined

With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing. But, all you have to do is search for recent results for the phrase "Penguin 2.0" and you'll find that lots of people are excitedly talking about it… and still trying to figure out not only what the true effects are, but what they say about the future of Google and search engine optimization.

What often gets lost in that discussion is that the details of the algorithm change were very public – Google made a point of mentioning that the previous "Panda" update was designed to deemphasize sites with a poor user experience, and that "Penguin" was going after those with duplicated or low-quality content and links. In other words, contrary to their normal operating policy of keeping things secret, they wanted the world to know that companies engaged in the wrong kinds of SEO were being found out, rather than rewarded.

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Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.