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About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

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In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including:,,,, and more.

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The Dodo Bird of Marketing Tactics?

interruptive going dodo

Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects.

Earning Proof of Consent on Social Media: Making Waves #19

proof of consent via social

I often blog about twitter etiquette, but I seldom post about one of the most grouch-inducing twitter faux pas: companies who think you're only on twitter to find out about them. I'm really quite excited that CASL will at least help make it stop. One of the things we train into our clients is that if they do their job right, prospects will come to them with questions.

Is LinkedIn's SWAM Doing More Harm Than Good?

not guilty of spam

Here at Kayak, we are big fans of LinkedIn (arguably the most important social media site for some types of businesses and professionals), as well as anything that reduces spam.

So, you'd imagine that we would be big fans of their SWAM program, short for Site Wide Auto Moderation, which gives individuals the power to essentially block and ban people who post inappropriate or unsolicited content to message boards and discussion groups.

5 Key Search Engine Must-knows, straight from the horse's mouth

search engine found

Finding your business website in search needn't be like finding a needle in a haystack.

Rather than listening to "expert" interpretations around search engine optimization and search engine marketing, let's take a few moments to learn right from the #1 SEO expert himself – Matt Cutts of Google – on some of the top influences behind getting found online.

Form Spam and Global Marketing in the Printed Circuit Board Industry

blue door

Imagine if you will your company as a shiny blue door and your customers as the door frames holding you up.

On the inside of the blue door is your staff and equipment. On the outside, spread across the land are 2,000 more blue doors each representing your competition but only 400 are still standing. The rest lay motionless on the ground, their frames carted off to foreign lands by a horde of industrious and gleeful door-to-door salesmen.

IMPORTANT UPDATE: Anti-SPAM Acts for Business Email Marketing

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HTML Email and Landing Page Campaigns and the CAN-SPAM ACT [IMPORTANT UPDATE].

A common sense look at Canadian Anti-Spam and American CAN-SPAM act for business emails.

The creation of an HTML email campaign with landing page for a client offering a free offer went perfectly as planned until...

Upon entering contact data into the email service provider, the client was alerted by a message very clearly stating something to the effect of ONLY internally generated contacts could be imported, and that NO lists obtained from outside sources - legal or otherwise - were admissable and that anyone caught doing so would be penalized, banned from the mail service or reported under the CAN-SPAM act. You could almost hear the breaks squeal from across town.

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Findability: Why Search Engine Optimization is Dying
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Building a Better Business Website
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Kayak Creative is your online marketing game changer.
Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.