The 1-2-3 of this Calgary Internet Marketing firm's success
How do you transform static, dated, non-functioning corporate websites into active online business units?
1. Social media activity is core to getting found online. Individuals (businesses and organizaitons) need to "get" social media. The strategic use of the big three social media tools: LinkedIn, Twitter, and Facebook, as well as "activity" in your company blog are strongly favoured in search results.
2. Talk about one thing at a time. The effective communication of a message (topic) builds relevancy and credibility. Want to sell a product or service? Tell people about it. Relavency is a primary indicator of "quality" in search results.
3. Having visitors is great. But then what? Drive visitors to great landing page with online and offline marketing acitivities and make them an offer... more info, a sample, a bit of your time – something with a reasonable perceived value, and you have a lead-generating machine. On top of that, landing pages with forms legally collect opt-in information (emails are gold, which you can later utilize in email marketing.) A cost-effective way to deliver advanced online marketing campaigns is to use online tools that enable automation, such as HubSpot (our favourite).
Work diligently to prevent the most common ailments of a stale web site: dated content. Post a blog article at least once a week – twice if possible. Broadcast those blog posts using social media and print. Attract visitors with real, valued content.
It's a brave new new world
Its time to say goodbye to the enormous costs and inefficiencies of traditional marketing: television commercials (PVR past commercials), telephone solicitation (block with call display), printed direct mail (think about the environment), spam (the junk folder is only a click away). Instead, say hello to Social Media and Inbound Internet Marketing, where people create valued content to legitimately attract visitors. Doing so, you can take part in the paradigm shift towards delivering value and away from mass media marketing tactics.
Leading by example
We at Kayak believe in practicing what we preach. Our website is an example of how to do it right, from SEO and marketing messaging, analytics and tracking to lead capturing landing pages, blog articles, social sharing and email marketing.
Following these strategies, we've achieved incredible success in a very short time, and we've done it without paying a penny on print advertising, trade show booths, direct mail or phone blitzes.
We'd like to help you do the same.
Learn more about transforming your website into an online business. Contact us today via this website, via social media, or call (toll-free 1-855-228-2525, 403-228-2525 local) to get it all started.
Don't forget to follow Mark (@MarkAtKayak) and Randy (@Kayak360) on Twitter and connect with Randy in Google+.
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