internet marketing services

Tap into key online marketing and social media intelligence by subscribing to this blog.

It's free.

2013 Small Business of the Year Finalist

Small Business Week Calgary
Calgary Chamber of Commerce

2013 Breakout Business Finalist

Small Business Week Calgary
Calgary Chamber of Commerce

Tap into a wealth of marketing goodness. Subscribe now.

Your email:


building a better business website CTA

About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

randy milanovic web

In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including: forbes.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com and more.

amazon kindle linkedin profile twitter profile
facebook profile google plus profile pinterest profile

 

graphic h rule

 

KAYAK ONLINE MARKETING BLOG

Current Articles | RSS Feed RSS Feed

How to Get More Traffic From Any Search Engine Position

  
  
  

A lot of time and money are spent on improving a business's website search engine positioning – where it shows in search engine rankings for important keywords and phrases.

There's a good reason for that: Having one of the best positions on Google and the other search engines can bring you enormous amounts of traffic from qualified buyers night and day.

number one in search

But while that may be a good goal, too many business owners and online marketers focus solely on their search engine rankings. That is, they fail to take advantage of the current position and traffic they have, no matter where it might be. Here are two ways to avoid making the same mistake:

Tweak your page titles and descriptions.

Depending on the search engine your customers are using, these could appear in the search engine results. For that reason, it's important that you use a lot of keywords (these will be highlighted for searchers), as well as some sort of strong description or call to action. In other words, rather than simply telling people what your site is, all of your page titles and descriptions should give them a reason to click through.

Think about your visitors as highly as you do search engine spiders.

The goal of attracting visitors to your business website probably isn't to watch your Google analytics counter increase; you want to turn those people into customers. Remember that, and focus your attention on making your pages customer-friendly as well as search-friendly. Make it easy for people to find what they're looking for, and use content that invites them to take action or visit other parts of the site. Doing so will help you make the most of the visitors you get, and will probably help your search engine profile at the same time.

You should always be fighting to gain, or keep, one of the top positions on Google and the other major search engines. Don't get so distracted by this, however, that you fail to take advantage of the search position and flow of visitors that you already have.

Kayak offers a diciplined approach to website success. Learn more about inbound marketing here.


Check out the 21 New Rules of Content Marketing Infographic on Slideshare.


SEARCH great online marketing content on KAYAK.


Free eBook: learn about our proven system for generating new business online - ethically.

 

findability large 3d book cover med

Findability: Why Search Engine Optimization is Dying
Learn More

large 3d book cover med

Building a Better Business Website
Learn More

Kayak Creative is your online marketing game changer.
Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.