Services at-a-Glance

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Integrated Approach

Kayak will strategically integrate your existing strategies as we help you identify exciting new opportunities waiting to be seized in the digital world. 


Team Attitude

Kayak works with you and your existing team to accomplish the goals of your business.

Let's talk.

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Kayak's Core Internet Marketing Services

 


Online Marketing ROI: Activity Reference by Goal

[ View the expanded ROI chart ]

Goal: more visitors

Goal: more sales leads

Goal: more customers

  Blogging & Sharing   Marketing Offers & Downloads   Lead Nurturing
  Web Site Optimization
(SEO, SEM)
  Lead Capture Landing Pages
with Customizable Forms
  Email Campaigns
and Marketing Events
  Social Media Marketing
(SMM)
  Call to Action Buttons
(CTAs)
  Lead Intelligence
with Visitor Tracking
  Paid Search
(PPC, CPM)
  Thank You Pages and
Email Confirmations
  Report, Analyze & Refine

 

Website Marketing

Our Online Marketers deploy Lead Generating Websites

We help you get found, qualify prospects and capture leads via content marketing, search engine optimization and social media networking activities.

  • Communicate effectively with influencers and decision makers.
  • Strategically move prospects through your sales process.
  • Integrate online and traditional marketing messages.

 


Deployment Plans

A Diciplined Approach to Internet Marketing Delivery

Designed for businesses serious about maximizing the power of their online marketing efforts. Choose from three deployment plans – Active, Accelerated and Aggressive – or work with us to create a custom online strategy to meet your needs. Learn More

 


Active Media Services

Training Program

Kayak's Social Media & Online Marketing training program teaches skills needed to successfully network and engage online. Learn to use these tools as a platform and grow your business online with a global audience. With 1 on 1 and group training options available, Kayak has a solution to fit your needs.

Set Up and Optimization

Kayak will create or optimize your existing Facebook, Twitter and LinkedIn accounts while coaching you to safeguard personal data. As part of the optimization process, Kayak ensures your social accounts are streamlined, connected and easily found. For a consistent visual presence, Kayak designs your social media graphics to a consistent professional standard. This allows you to put your best foot forward online.

Content Creation

Content is the cornerstone of an online strategy, dramatically expanding your reach online via sharing. Whether it comes in the form of blogs, tip sheets, robust eBooks, videos, or anything else you can imagine, Kayak can create these pieces with or for you. We also offer packaged professional blog contentvideo services, and marketing events to help you produce top notch content for your website.

HootSuite Social Network Management

Kayak Creative Online Marketing Hootsuite Pro Solution PartnerImprove productivity by managing all of your social networks within HootSuite. The dashboard is designed for you and your team to listen, engage and measure – all from one simple interface. Kayak Creative is a HootSuite Pro Solution Partner.

 


Search Engine Optimization & Keywording

SEO Strategy

Any old search engine optimization strategy can lead to more visitors finding your site. A smart SEO strategy can help generate qualified leads for your sales team and make you money. Kayak focusses on bringing in quality traffic over quantity.

immersion white tin search thumb3Following Kayak's ethical online marketing and SEO strategies, our client Omni Circuit Boards was able to dominate Google search with an incredible FIVE page one results – originating from one strategic blog post. Download the screen shot. -->

Keywording

kayak seo keywords ranking OCT 2012

Using the right keywords are essential to getting found online. Kayak uses specialized tools to find and curate a list of keywords that represent current opportunities for your business for both organic searches and pay-per-click ads.

SEO Coaching

For those clients wishing to be hands on with their content creation and SEO strategy, we offer SEO training sessions to understand the ins and outs of helping your site rise to the top of organic search results. Kayak also offers this as part of the Active Media Training Program.

 


Website Design & Development

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Kayak offers these web site design options for your business:

  • Lead Capture: Our lead capture sites use sophisticated, user-friendly marketing automation software to help attract qualified leads and report on their activity within your web site.
  • Custom Branding: A branding-focused web site offers exceptional customization and media intensive capabilities.
  • Presence: New businesses and not-for-profits will likely opt for website that allows them to have a simple – budget-friendly – start-up online presence.

Kayak prefers to design and develop websites for responsive design, where your website will automatically resize for desktop, tablet and mobile versions.

 

Value Add Services

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