Choosing which social networks to connect with for your business can be a bit overwhelming. First of all there are so many to choose from and you only have so many hours (or minutes) in a day to give. Understanding your customer and the demographic that can be reached on a specific social media platform is extremely important. Your business is ultimately cross-branding itself with a specific platform when you decide to participate, so choose wisely.
Use the infographic below to give you a quick outline of the demographics seen on some of the Internet's most frequented social sites.
Infographic courtesy of FlowTown.com
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