A business website that doesn't generate new sales opportunities isn't doing its job, and isn't worth the time and investment needed to create a strong web presence.
With that in mind, business owners, executives, and their online marketing teams should build every page, and every piece of content, with the goal of attracting prospects and getting them to take action.
Through the deployment of our proven online marketing system, we plan and arrange your campaigns in a way that helps you meet the most important goals at every step in the process.
Research and Attention Come First
Before you can persuade a potential customer to begin a relationship with you, you have to make a connection. Using targeted content based on detailed marketing personas, and a search optimization approach that pays attention to ethical search activities, we devise the strategies and help create the tools you need to attract buyers from the web.
This isn't just another generic "content strategy," it's a comprehensive system that involves using the right topics, keywords, and ideas in a coordinated way that attracts interested individuals.
Engagement Fuels Interest
Once prospects have found you online, it's time to keep them interested with relevant content that matter most to them. We'll help you create blog posts, downloadable offers, and other informative pieces that build your credibility – and garner trust.
Get Buyers to Take Action When They Are Ready
The real goal of inbound lead generation isn't just to create new sales opportunities, but to get qualified prospects to contact you when they are ready to take action. Depending on your product or service, and your buyer's situation, it's realistic to be aware it could take hours, weeks, or even months to happen.
With automated follow-up systems in place, you don't have to use your time and resources chasing down opportunities that aren't ready – Kayak will help you create and deploy a process that grows month after month.