Kayak's planned approach to online marketing delivers ROI

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Move your business prospects down the sales funnel.

top of the funnelTop of the Funnel (TOFU): your prospect's research/awareness phase.

middle of the funnel smallMiddle of the Funnel (MOFU): your prospect's evaluation/investigation phase. 

bottom of the funnelBottom of the Funnel (BOFU): your prosect's final qualification/purchase phase.

 

If Your Web Marketing Partner Isn't Sharing... Why Aren't They?

teamwork empowerment

Most web marketing companies simply aren't doing a great job of teaching their customers about what they do. In fact, a fairly large percentage of clients aren't always entirely certain what they're paying for, much less understand the processes involved. That's simply not good enough. Read the article.

Transform your website into a fully automated lead generator.

Choose from three online marketing plans – Active, Accelerated and Aggressive – or work with us to create a custom online strategy to meet your marketing needs. Kayak works with you to proactively and strategically deploy scheduled online marketing activities. (1 IMU = 1/2 hr) Meet our core team.

(Mobile users, please rotate view for best experience.)


Components

 


Active
Plan
$3324/mo ^
Reg. $3499

Accelerated
Plan
$6322/mo ^
Reg. $7025

Aggressive
Plan
$11,205/mo §
Reg. $12,449
Inbound Marketing Retainer Active Do Inbound Retainer Accelerated Do Inbound Retainer Aggressive Do Inbound Retainer
Consulting 24 hours (2hrs /mo x 2) 36 hours (3hrs /mo x2) 48 hours (4hrs /mo x2)
Coaching 72 hours (6hrs /mo) 108 hours (9hrs /mo) 144 hours (12hrs /mo)
Training Program 1st participant* 2 participants** 2 participants**
Marketing Event(s) Single Event (1) Quarterly Events (4) Monthly Events (12)
Envisioning Workshop Additional Yes Yes
Communication Briefing Yes Additional Additional
Deployment Scheduling Included Included Included
Term Bi-annual or Annual Bi-annual or Annual Annual
Persona Development Additional no charge marketing persona no charge marketing persona x2
   
☆ Best Value ☆
 

^ Bi-annual or annual deployment with auto-renewal. § Annual deployment with auto-renewal. No-fault cancellation available after 6 months. Retainer holidays not permitted. Individual or multiple blocks of 20 IMUs may be added as required to any plan selection.All funds in Canadian or US dollars depending on location of organization. Incentives and rates revert to Active level when no-fault cancellation option is activated.

Online Marketing Plans are based on a typical client experience. Some situations call for a custom approach. Should you feel your situation is unique, please discuss it with your Kayak account manager. Should budget be a concern, please consider engaging us via an inbound marketing retainer.

[ Website Design Services ]    [ Retainer Services ]

 

Online Marketing Deployment Plans:

  • Lead generation through customizable pages and opt-in forms
  • Website visitor tracking, prospecting, capture and engagement
  • Email marketing campaigns that adhere to the CAN-SPAM Act
  • Optimized Keywords and SEO
  • Blog publishing with social sharing and subscriptions
  • Automated lead nurturing campaigns
  • Simple access to modify content
  • Sales access for lead activity review
  • Ongoing marketing training and support
  • Content management system
  • Much more, depending on software options.

We help you engage prospects and generate quality leads online with web sites, social media and captivating content. Further, we help organizations build their businesses online with sustained web marketing and search engine optimization activities that improve visibility, increase traffic and generate leads.

With a goal of your website performance and return on investment in mind, Online Marketing Plans require an annual commitment.

TIP: Marketing Events generate interest, traffic, leads and conversions.

^ Annual commitment required.

$2,499* + $1,999**
*HubSpot subscribers receive $500 Rebate.
** Added enrolments receive an additional $500 rebate. Some terms apply.

 

Website Design Services

(Mobile users, please rotate view for best experience.)

Website Style
Presence
Lead Generation
Website Design & Development (suitable content) From $8000 From $15,000
Advanced Website with Responsive Functionality Ask Ask
Website Design & Development with Marketing Copywriting and Creative Services (full site) From $16,000 From $23,000