Kayak deploys a three-point system of 1) education, 2) marketing, and 3) automation. We supports these points with vigorous, pro-active follow through (please see: Why should I consider a retainer?) These core services represent the primary components of an online plan for success in today's connected world.
1. Education
Tap into the web’s most powerful and cost-effective, business-building tools.
- Build influence and establish yourself as a thought leader.
- Connect with your customers, influencers and decision-makers.
- Attract new prospects.
Many businesses simply don’t understand that engaging in social media marketing can positively (and profoundly) impact their online marketing success. All the more reason investing in social media and online marketing training makes smart business sense. Learn More
2. Marketing
Kayak's Online Marketers Deploy Lead-generating Websites
- Communicate effectively with influencers and decision makers.
- Strategically move prospects through your sales process.
- Integrate online and traditional marketing messages.
We help you get found, qualify prospects and capture leads via content marketing, search engine optimization and social media networking activities. Learn More
3. Automation
We put your online marketing and social media strategy into action.
- Online Marketing Plan: Active, Accelerated, or Aggressive
- Service Retainer: Active, Accelerated or Aggressive
- Deploy Online Marketing Event(s)
- or work with us to build a plan customized to your online marketing needs.
Meant to move your prospects down the sales funnel, we deploy email marketing campaigns, landing pages with lead capture, lead nurturing, social sharing & seeding, blogging with content creation, search engine optimization & marketing, advanced analytics, ongoing refinements and much more. Select from these options: Learn More
Leading by example
We believe in practicing what we preach. Our own website is an example of how to do it right, including: search engine optimization, marketing messaging, analytics reporting and tracking, lead capturing landing pages, blog content writing, social sharing and email marketing. KAYAK does everything we recommend to our clients.
Following our own strategies, we've achieved incredible success in a relatively short time, and we've done it without paying a penny on print advertising, trade show booths, direct mail or phone blitzes. We'd like to do the same for you.
If you agree it's time to transform your website into a true online business tool, please contact us today via: the form on the right; social media or good old fashioned telephone (1-855-228-2525 toll-free US/CA) to get it all started.
Everybody wins
Our goal is to provide excellent customer service; train our clients in the effective business use of social media; create excellent, integrated and engaging marketing collateral with powerful call-to-action prompts; automate visitor tracking, online lead capture and nurturing; implement email marketing campaigns; and connect sales teams to new business opportunities.
You, your customers and Kayak all win from a positive online experience.