Activity. More specifically, the right kinds of web activity, associated with a well constructed business website help to grow your presence and contribute to a favourable website score.
In our experience, those websites achieving and maintaining a score of 70 or better see considerably more visitors, generate more qualified leads and enjoy a more successful web presence than those scoring less than 70. Further, websites scoring lower than 70 often experience an erratic or declining web presence as indicated in this chart.
At Kayak, we generate activity, monitor and respond to website threats or opportunities in our every day activities and work to maintain or grow your website quality scores.
The tactical response deployed by KAYAK depends on your specific website needs. Beyond that, it is our goal to elevate your web presence above the 70-point threshold as quickly as possible. For some amazing clients, we've managed to accomplish this goal in as little as 36 hours, although more often it can take several months. Once passing the 70+ mark, it is a matter of sustained activity, monitoring and adjustment efforts to maintain your scores.
How do you arrive at this score?
KAYAK deploys sophisticated software tools to measure website quality. We gather data from several external key sources in social media, search optimization and analytics, as well as examine the website structure, content and functions and aggregate this data to arrive at a website’s quality score. Because circumstances can change, monitoring is a continuous process, allowing us to discover and refine as needed.
Consider marketing event deployment to create buzz, or the benefits of deploying an Online Marketing Plan.
An expert team at your service.
Our team includes certified inbound marketers, communications professionals and technical gurus who know how to hit the ground running, leaving you to focus on the other important aspects of your business. That said, clients who complete our Social Media and Online Marketing training program realize a considerable advantage over their competitors. In fact, we see nothing but advantages when you have a member of your team working closely with ours.
[ See Inbound Marketing Activities ]