Online Marketing Blog by KAYAK How effective is your social media marketing plan… and before you mentally answer that question, let us ask another one: How do you know? The "standard" way to measure social media marketing success – at least amongst small and medium-sized business owners – is by seeing what kind of following your company has accumulated. In other words, they look to...Read More

Online Marketing Blog by KAYAK We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships. In an age where it isn't unusual to have several different apps to help you make a grocery list, manage your calendar, or check flight...Read More

Online Marketing Blog by KAYAK Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice. To celebrate, and to give you a quick taste of how he creates delicious results in his Internet...Read More