In addition to our core team, we are well connected to experienced marketers, developers and public relations professionals as well as expert advisors from all areas of communications specialty.
Stephen Lund, BA (English), BEd
Principal, Words to the Wise Inc.
Word guy, wise guy.
As a marketing and advertising copywriter, he has written for print, the Web, direct mail, broadcast, packaging – pretty much everything except milk cartons and prison tattoos. Before embarking on his rewarding career as an independent writer, Stephen worked at Critical Mass – one of the world’s largest interactive advertising agencies – as Creative Director of Online Advertising and manager of the copywriting team. The first Web site Stephen wrote for Critical Mass, NIKE iD, won the Grand Prix at the Cannes Cyber Lions 2001 (the advertising equivalent of winning Best Picture at the Academy Awards). And his first online advertising campaign – the Mercedes-Benz C-Coupe Campaign – won Best of Show at the 2001 Digital Marketing Awards. He currently specializes in municipal branding projects.
Principal, Polaris PR
Shelley leads a team of experienced communications and public relations professionals who have a knack for developing creative solutions that generate results, regardless of a client’s budget. Some of her favorite campaigns include award-winning initiatives for Hallmark Canada, Cadbury Canada and Canada Life. Her experience covers a variety of industry sectors, including consumer products, food, beverages and personal finance. She’s got agency and client-side marketing experience having worked as a product manager for Unilever Canada and for multi-national PR firm Hill and Knowlton. Shelley is the quarterback for the Polaris team, running interference with clients, project deadlines and budgets.
Jeff Nelson MBA
President, Anduro Marketing
Pay per click (PPC) management.
Jeff Nelson is the president of Anduro Marketing, a company based in Calgary, Alberta. He and his business partner, Damon James, started the company in 2001. He is our go-to guy for set-up and maintaining advanced pay-per-click campaigns. His clients include H&R Block, Intel, Thompson Reuters and Dell to name just a few. Jeff has a Master of Business Administration degree and a Bachelor of Arts degree. His career encompasses 15 years in the Information Technology industry, specifically sales and marketing, and 2 years as a quality and business consultant. Jeff's consulting assignments include Internet Marketing, business intelligence reporting, process re-engineering, quality process control, and competitor benchmark comparisons. Jeff teaches business and marketing courses at the University of Calgary.
Rosemarie Enslin APR
Principal, Enslin Group
A track record of achieving outstanding results through public relations.
Rosemarie is one of Canada's most recognized public relations practitioners. Clients for whom she has developed and executed high profile publicity campaigns include the Portuguese National Tourist Office, Jamaica Tourist Board, Air Jamaica, CAAC Air China, Proctor and Gamble, Harbourfront, Benson and Hedges (Fireworks) and Timex. Enslin Group has an outstanding group of freelance project managers and experienced public relations and social media professionals it can call upon to assist on a variety of assignments. Enslin Group clients enjoy having a dedicated, experienced and efficient team assist with program execution when needed.