"A minute of video is worth 1.8 million words." – Forrester

 

 

Let's talk about video

Utilize video content to raise awareness, drive traffic and persuade customers to take action.

Video is one of the fastest growing types of content on the Internet. According to comScore, 181 million viewers watched 37 billion videos in March 2012 and video ads topped 8 billion for the first time ever! With so many videos being consumed online, the value of video as a marketing tool is paramount. It drives search results, engages customers, builds trust and increases conversion rates.


Video content works for B2B

 

Video Content Increases Conversions

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As a partner agency to BBN3, the North American leader in online video, Kayak Creative is uniquely positioned to handle your corporate, ad, news, presentation and testimonial video content needs.

Our process makes video filming, creation, preview, approval and final delivery seamless and COST-EFFECTIVE. Videography, sound recording and post production are all done by experienced broadcast and journalism professionals.

On the right, you will see that rich media links are clicked 4.3 times more than standard text links. Video content has an even bigger impact - video links are visited 9.3 times more than text links. 

For instance, in Q4 2011 video views on retail and brand sites increased by more than 3x over Q4 in 2010. Users sharing video on retail and brand sites chose Facebook 46% of the time, with email accounting for 40% and Twitter capturing 14% of shares. (Invodo research, January 2012)

Search results matter.

Video is 53x more likely to appear in a front-page Google result. (Forrester) In fact, videos in universal search results are said to have a 41% higher click through rate than their plain text counterparts (ReelSEO). Clearly commanding so much attention from the average search user, businesses are increasingly adding video to their marketing mix.

 

Video Options, Features and Benefits

30 6 6 90 details

Imagine the possibilities.

 

Budgeting Video Content Creation

Length 30 seconds 60 seconds 90 seconds
Budget From $900 From $1200 From $1500

Custom from $1400 per minute. Ask.