At Kayak, our core focus is building lead generation websites with visitor tracking and social media integration (we truly want you to realize a return on your investment). That said, we recognize that many organizations' goals are more suited to presenting a visually-impressive custom branding site, and others may simply require a nominal web presence. Thus we offer 4 levels of website design and development.

There are 3 questions you might ask yourself in regard to having a successful website: 

1. What is the purpose of the website? (branding, awareness, lead generation)
2. Who is your target audience(s) and how do they obtain information? (B2C, B2B)
3. How will the website help you generate a return on investment?

Depending on the purpose, you would select between Presence, Lead Generation and Custom website options as shown here. (Custom websites are quoted once scope is known.)

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* requires additional software subscription   ** depends on version

Lead Generation Websites

Do you want to feed your sales funnel?

If you answered yes, then a professionally designed automated website with integrated marketing, visitor tracking, lead capture, SEO and social media sharing is the smart money choice.

This is the type of website that both marketing and sales managers dream about... limited developer interaction, robust measurement, marketing deployment and near instant leads notifications, and that's just scratching the surface.

Comes with:

• Visitor tracking
• Lead capture
• Competitors comparrison
• Blog and page SEO optimization
• Measure event related traffic
• Auto-publish to social media
• Our marketing team
• Advanced training
• Blogging capabilities
• And much more.

Our lead generation website designs like these sites for Black Earth Humics and Elrus Aggregate Systems represent roughly 80% of our client sites. The majority of our lead-gen website clients utilize Kayak's marketing team to delpoy and maintain their marketing campaigns. Talk to us about a lead generation automated marketing website now.

Presence Websites

Do you need a more nominal web presence, have a limited budget, or need it like, yesterday?

If you answered yes, then a Wordpress website may be just the ticket. Wordpress sites are created on the world-famous Wordpress CMS that uses pre-fab templates for layouts and visuals, and plug-ins for functionality.

You are able to login and edit almost as easily as if you were running a standard MS-Office application. Your accountant just might high-five you for being cost-efficient. And, your receptionist shouldn't have any trouble making content edits and additions or even posting blog articles.

The Wordpress world is a pretty much a freeware/shareware environment – almost anything is possible, but there are no guarantees. Great for the do-it-yourselfer.

Wordpress style website designs like this one for a non-profit represent roughly 5% of our client sites. Talk to us about designing your Wordpress style website today.

Custom Branding Websites and Microsites

Do uniqueness, branding and aesthetics count more than anything else?

If you answered yes, then a custom website design is really the only answer. Dynamic content, rich graphics and pretty well any fancy bell or whistle you can dream up are all possible with the right budget.

Most of our custom websites are built by hand-coding in XHTML/CSS and then ported into a sophisticated content management system. You'll either leave edits to the developer/design team, or you'll put on your techy hat, roll up your sleeves and get coding whenever you need changes. Branding web site budgets are estimated based upon scope.

Custom website designs like this Newcastle Renovations website are roughly 15% of our client sites. Talk to us about a custom website design today.